Free tool

Instagram UTM link generator

Tag your links so analytics can tell your bio from your DMs.

Updated September 23, 2026 · By the FameChamp team

Quick answerUTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign) that tell Google Analytics where a visit came from. For Instagram, use utm_source=instagram, a medium such as bio, story or dm, and the campaign or post name.

Links sent through FameChamp automations are tracked per automation, so you see clicks without UTMs. Add UTMs as well if you want the visit in Google Analytics.

Frequently asked questions

Do UTMs hurt SEO?

No, but only use them on links you share, not internal links on your own site.

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