Quick answerUTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign) that tell Google Analytics where a visit came from. For Instagram, use utm_source=instagram, a medium such as bio, story or dm, and the campaign or post name.
DM links are already tracked
Links sent through FameChamp automations are tracked per automation, so you see clicks without UTMs. Add UTMs as well if you want the visit in Google Analytics.
Frequently asked questions
Do UTMs hurt SEO?
No, but only use them on links you share, not internal links on your own site.
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