Quick answerComment to DM automation watches your posts for a keyword. When someone comments it, the tool sends them a private reply in their DMs with your link, and can post a public reply under the comment. Instagram allows one private reply per comment, within 7 days of the comment.
Why creators use comment to DM
- Comments boost your reach. A "comment GUIDE" call to action gets far more comments than "link in bio".
- Fans get the link where they already are. No leaving the reel, no hunting through your bio.
- It opens a conversation. Once they reply, you can ask for an email or a follow.
How to set it up
- Pick the post, several posts, or "every future post".
- Add your keywords. Match one word, many words, or every comment.
- Write the DM with a link button, and 2 or 3 public reply variants.
- Switch it on. Pro users can also run it on older posts that still get comments.
Rules Instagram applies
| Rule | What it means for you |
|---|---|
| One private reply per comment | Each comment triggers one DM. People who comment twice do not get spammed. |
| Within 7 days of the comment | Older comments cannot get a private reply, so "run on older posts" only catches recent ones. |
| 24-hour window after they reply | Once the fan replies, you can keep chatting for 24 hours from their last message. |
Keywords that work
Short, specific, easy to type: LINK, GUIDE, RECIPE, PRESET, PLAN, CODE, SHOP. Say the word in the first 3 seconds of the reel and again in the caption.
Frequently asked questions
Does comment to DM work on reels?
Yes, on posts and reels. Story replies use a separate story trigger.
Will the public reply look spammy?
FameChamp rotates between several public reply versions you write, so your comments never look copy-pasted.
What if someone comments the keyword twice?
They get one DM. FameChamp also limits each person to one run per automation per 24 hours.
Does it work on ads?
Comments on boosted posts that appear on your account can trigger it. Dark posts that only exist in Ads Manager are not covered in v1.
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