Free tool

Instagram keyword generator

Type what you will send. Get short keywords your followers can comment to receive it.

Updated September 23, 2026 · By the FameChamp team

Quick answerA good Instagram comment keyword is one short word that is easy to type and unlikely to appear by accident. Describe your freebie, pick your niche, and this tool suggests keywords like PLAN, RECIPE or GUIDE. Use one in your caption: "Comment PLAN and I will DM you the link."

How to use a comment keyword

  1. Pick one keyword. Short, one word, related to the freebie. PLAN for a workout plan, RECIPE for a recipe.
  2. Say it in the post. Put it in the caption and on screen: "Comment PLAN for the free plan."
  3. Set up the automation. In a comment to DM tool, add the keyword and the message with your link.
  4. Check the matches. Look at which comments triggered the DM in the first day. Change the keyword if it fires on normal comments.

What makes a good keyword?

  • Short. 3 to 8 letters. People type it on a phone.
  • Specific. Words like YES, LOVE or WOW show up in normal comments and send the DM to people who did not ask.
  • Tied to the offer. People remember RECIPE after a recipe reel. They forget a random code.
  • One per post. Use a different keyword per post if you want to track which post drives clicks.

Need the message too? Use the DM template generator.

Frequently asked questions

Is the keyword case sensitive?

In FameChamp, no. PLAN, plan and Plan all match. Showing it in capitals in your caption makes it easier to spot.

Can I use more than one keyword per post?

Yes. You can add several keywords to one automation, for example PLAN and PLANS, to catch common typos and plurals.

Can I use an emoji as a keyword?

It works in some tools, but emoji are harder to type and easy to confuse. A short word is more reliable.

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