Guide

How to set up auto reply on Instagram

Three ways, from free built-in tools to full comment and story automation.

Updated September 23, 2026 · By the FameChamp team

Quick answerThere are three ways to auto reply on Instagram: saved replies in the Instagram app (you still tap send), basic inbox automations in Meta Business Suite, and an automation tool on the official Instagram API that replies to DMs, comments and story replies by itself. All three need a Professional account.

Before you start: switch to a Professional account

Open Instagram, go to Settings, then Account type and tools, and switch to a Professional account. Creator and Business both work. It is free and takes a minute.

Option 1: Saved replies (Instagram app)

Saved replies are shortcuts. You type a short word and Instagram fills in the full message. You still open each chat and tap send, so it saves typing, not time.

  1. Go to Settings, then Creator tools or Business tools.
  2. Open Saved replies and tap New.
  3. Enter the shortcut and the full message, then save.

Option 2: Meta Business Suite inbox automations

If your Instagram is connected to a Facebook Page, Meta Business Suite offers inbox automations such as instant replies and FAQs. They cover messages in the inbox. They are not built for sending your link to everyone who comments a keyword on a reel.

Menu names in Instagram and Meta Business Suite change often. If a step does not match, search the settings for "saved replies" or "automations".

Option 3: An automation tool (comments, DMs and stories)

This is what creators use for "comment LINK and I'll DM you". With FameChamp:

  1. Sign up free and connect Instagram through the official login.
  2. Choose a trigger: comment keyword, DM keyword or story reply.
  3. Write the reply with a link button, and optional public comment replies.
  4. Turn it on. Test it by commenting from a second account.

Full feature breakdown: Instagram auto reply.

Which option should you use?

You want toUse
Type less when replying by handSaved replies
Greet everyone who messages youBusiness Suite or an automation tool
Send a link to everyone who comments a wordAn automation tool
Collect emails or ask for a follow firstAn automation tool

Frequently asked questions

Can you auto reply on a personal Instagram account?

No. Auto replies and automation tools need a Professional (Creator or Business) account.

Is there a free way to auto reply to Instagram comments?

Yes. FameChamp's free plan includes comment to DM automation for up to 500 DMs a month.

Can I set an away message on Instagram?

Meta Business Suite offers away-style inbox automations. An automation tool can also answer instantly around the clock, so you may not need one.

Put your Instagram on autopilot

Free forever plan. Live in about 2 minutes. No card needed.

Start free