Quick answerOnline stores use Instagram DM automation to send product links and discount codes to people who comment or reply to a story, answer sizing and shipping questions with DM keywords, and send a swipeable product carousel with buy buttons.
Automations that sell
- Drop day: "Comment DROP for early access" sends the product link before the public post.
- Product carousel (Pro): up to 10 cards with image, price and up to 3 buttons each.
- Support keywords: SIZE, SHIP and RETURNS answered instantly.
- Discount codes: story reply "YES" sends a 48-hour code.
Know what sells
Every link is tracked, so you see which post and which automation drove clicks to each product.
Frequently asked questions
Can customers check out inside Instagram DMs?
Buttons open your store checkout. Payment happens on your site, not in the DM.
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