Comment to DM
An automation that sends a direct message to anyone who comments a chosen keyword on a post or reel. Learn more
Private reply
A DM sent in response to a specific comment. Instagram allows one per comment, within 7 days.
24-hour messaging window
The period after someone's last message or interaction during which a business can message them through the API. Learn more
Human agent tag
A Meta message tag that lets a human support agent reply for up to 7 days. Not for automated marketing.
Keyword trigger
A word or phrase that starts an automation when it appears in a comment or DM.
Story reply automation
An automation that fires when someone replies to or reacts to your story.
Follow gate
A step that checks whether someone follows you before unlocking a link or reward.
Nudge
A single follow-up message sent later to people who did not tap your link, inside the 24-hour window.
Public reply rotation
Posting different public replies under comments so automated responses do not look copy-pasted.
Human takeover
Pausing automation for a contact when you reply to them yourself.
Lead capture
Collecting an email address inside a DM conversation. Learn more
Link in bio
A clickable link on an Instagram profile, often pointing to a page with several links. Learn more
Tracked link
A short link that counts clicks and unique clickers for each automation.
CTR (click-through rate)
Unique people who clicked a link divided by unique people who received it.
Professional account
An Instagram Creator or Business account. Required for automation.
IGSID
Instagram-scoped ID: the ID an app sees for a person, unique to that app and account.
Instagram API with Instagram Login
Meta's official way for apps to connect to Creator and Business accounts without a Facebook Page.
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