Quick answerEarned media value estimates what a post's attention would cost as paid ads: impressions ÷ 1,000 × CPM, plus each engagement times a value. Enter your numbers and adjust the CPM and per-engagement values to match your market. The defaults are placeholders, not industry facts.
How to pick the inputs
- CPM: what Instagram ads cost per 1,000 impressions for your audience's country. Check Ads Manager estimates.
- Engagement values: keep them conservative and consistent across posts.
Background: Instagram EMV explained.
Frequently asked questions
Is there a standard EMV formula?
No. Agencies use different rates, which is why you should state your assumptions.
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