Quick answerA Facebook Page can message a person for 24 hours after their last message. Outside that window, only messages with an approved message tag are allowed: confirmed event update, post-purchase update, account update and human agent (7 days, human replies only). Marketing outside the window needs paid sponsored messages or opt-in marketing messages.
Messenger vs Instagram
| Messenger (Pages) | ||
|---|---|---|
| Standard window | 24 hours | 24 hours |
| Message tags outside the window | 4 tags | Human agent only |
| Private reply to a comment | One, within 7 days | One, within 7 days |
The four tags
- Confirmed event update: reminders for events the person registered for.
- Post-purchase update: order and shipping updates.
- Account update: changes to their account or application.
- Human agent: a person replying within 7 days.
FameChamp is Instagram-only. For Instagram's version of this rule, read the Instagram 24-hour window.
Frequently asked questions
Can I use message tags for promotions?
No. Tags are for the specific non-promotional updates they name.
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